Replace unhealthy habits with healthy ones.
A free, science-backed platform that helps you build healthier habits through daily consistency, community support, and gamification. Backed by behavioral science.
How it works
Three simple steps, grounded in behavioral science.
Set a goal
Choose one habit to change — less phone time, better sleep, more movement. Keep it small and specific.
Check in daily
30 seconds a day. Mark done, note your mood, and track your streaks. Small wins add up.
Grow & celebrate
Earn points, level up, and collect badges. Watch your progress curve grow over 30 days.
Built on behavioral science
Every feature is designed around established psychology research.
Habit Formation
Cue → Routine → Reward loops that make behavior automatic.
Cognitive Behavioral
Reframe thoughts and triggers that drive unwanted behavior.
Self-Determination
Autonomy, competence, and relatedness fuel lasting motivation.
Social Learning
We learn and stay motivated by observing and encouraging others.
Positive Psychology
Strengths-based growth and gratitude keep momentum alive.
Nudge Theory
Small design nudges steer choices toward healthier defaults.
30-Day Challenge
Pick one goal. Build a 30-day streak. Transform your habit.
What do you want to change?
My Growth
See how far you've come — and how you compare.
Learn
Behavioral science made simple. Short reads, real research, practical tips.
How we write every article
Not pop psychology — every core claim is backed by research.
About Us
A student-led non-profit on a mission.
Our Mission
We help people replace unhealthy addictions with healthy habits through community support, gamification, and daily consistency.
Our Vision
To help people build sustainable healthy habits through technology, behavioral science, and community support — free for everyone, everywhere.
Why we started
Nudge began as a student-led public welfare project. Many behavioral problems are not about willpower — they are shaped by environment, reward systems, stress, social comparison, and instant gratification. Research shows that willpower alone rarely sustains long-term change.
We believe small, science-backed daily actions can rebuild healthier lives. This platform is our experiment — a living, evolving digital lab for behavior change. It is free forever, and anyone can join anonymously.
Roadmap
Build core features, launch, onboard first test users, collect feedback, first data analysis.
Optimize interventions, publish the Digital Wellness Report, build volunteer network, partner with schools.
AI habit coach, community challenges, volunteer hub, open research.
Contact Us
Questions, ideas, or want to volunteer? We'd love to hear from you.
Become a volunteer
We're a growing student non-profit looking for helpers:
- Psychology
Help write science-backed content
- Design
Shape the look and feel
- Development
Build and improve features
- Content
Write and translate articles
Email us: hello@nudgenow.org
Visit us: www.nudgenow.org